The First Telfar x Ugg Drop Is Right here

Telfar Clemens’s biggest expertise has all the time been turning the merely accessible into the vastly fascinating. Whereas many manufacturers and merchandise depend on shortage to construct hype, Clemens goes so far as he can in the other way. He took his “Procuring Bag”, the model’s crown jewel, with sell-out occasions measured in seconds, and made it in order that anybody might purchase it, an thought that may have been heretical to almost another model and designer. Accordingly, the model’s energy lies not in uncommon items however within the broad group that surrounds and embraces its merchandise. So there could also be no higher model soulmate for Telfar than Ugg, the makers of the omnipresent sheepskin-lined boots. And the designer’s long-awaited collab is now right here, dropping first on Telfar’s web site on June 14th earlier than releasing at Ugg the week after, on June twenty first. “We’ve got all the time been obsessive about ubiquity, seeing one thing in all places on anybody is what makes it actual for us,” Clemens mentioned through e-mail.

The team-up has been a very long time coming. Clemens, sporting a T-shirt with a sequined mashup of the 2 manufacturers’ logos, introduced the collaboration in September of final yr. A fuzzy bag, like his well-known Procuring Bag and an Ugg boot had a child, adopted in November. (It now calls for $500-plus on resale websites.) Now, a full assortment, in all its sequined and furry glory, is right here. The unisex capsule contains two variations of the boot (together with one practically thigh-high model that feeds into Clemens’s attractive imaginative and prescient of Ugg), three pairs of underwear, and that remixed glittery T-shirt. That is solely the primary drop—extra will comply with within the fall.

Brian O’Doherty

The revamped boot is on the coronary heart of the challenge. In Telfar’s world, the boots are pushed to be even cozier. The design borrows the fleece from his model’s sweatpants to “mix the 2 coziest issues on earth,” in accordance with a press launch. “We needed to mix the ubiquity of our bag with the ubiquity of UGG boots,” Clemens mentioned. “It’s that straightforward and all about execution. Our complete MO was to attempt to be extra UGG than UGG!”

Whereas it appears hanging by itself, the Ugg collaboration is of the identical spirit as Telfar’s partnership with White Fort, in addition to his since-abandoned team-up with the Hole. They supply a unified idea of Telfar: to carry type, style, and magic to on a regular basis locations and other people. These are items designed to look good in downtown New York, but in addition at your native Starbucks.

Brian O’Doherty

Clemens’ obsession with Ugg has been constructing towards this second for many years now. He says he first got interested within the model when it was “a phenomenon within the early 2000s—everybody was sporting them earlier than anybody knew how they felt about them,” he mentioned. He ultimately made his personal unauthorized riff on Ugg boots for a 2014 runway present. Nonetheless, for each Clemens and keen customers, a real collaboration was well worth the wait. “Making shearling items at an accessible worth level would by no means be potential on our personal,” Clemens mentioned. “With UGG it’s going to be in all places. We love that.”

Brian O’Doherty
Brian O’Doherty

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