We’re gathered right here as we speak to affix this man, Novak Dojokovic, and this Swiss watch model, Hublot, in holy partnership. “I’m very excited to affix a model that appreciates sports activities and athletics and helps our occupation and invests in us athletes,” Djokovic tells GQ. On this arms race for wrist area, Hublot has landed the most important doable free agent. The remainder of us ought to care as a result of the wedding sounds extra like a participant getting a shoe deal—and Djokovic is about to get the horological equal of a signature pair.
He says they’re planning to collaborate on a “personalised limited-edition sequence and I will even be concerned in designing my very own watch.” Hublot can also be engaged on a efficiency watch that Djokovic can put on throughout matches. “I’ve by no means worn a watch throughout my skilled matches, so that can truly be one other new journey for me,” he tells GQ. Within the meantime, Djokovic is planning on carrying the model’s Large Bang Meca-10 ceramic blue off the court docket on the upcoming U.S. Open match. “It matches my total model for the match,” he explaines. “My sneakers and equipment might be blue, so I made a decision to go blue all the way in which.”
This additionally solutions the query: What Will Novak Put on? A prime tennis participant going and not using a watch model for a big stretch of time is uncommon. Djokovic’s bachelorhood was such large information that, earlier this month, watch web site Hodinkee devoted a narrative to the query, “Why Does not Novak Djokovic Have A Watch Sponsor?” Rolex has Roger. Richard Mille has Rafa. A tennis participant’s wrist—inevitably the star of a tantalizing shut up at any time when a tennis participant lifts a trophy on the finish of a match—is prime actual property. And Novak does quite a lot of trophy-lifting: 85 profession ATP titles, together with a joint-record 20 Grand Slams.
As with most tennis gamers, Djokovic is admittedly strict about his routine. The slightest change—like, say, signing with a brand new watch model proper earlier than an enormous match—may cause a disruption. Djokovic, nonetheless, isn’t apprehensive concerning the new equipment on his wrist. The cope with Hublot is a “new starting,” he says. “I like that—it helps me really feel younger.”