Within the final a number of years, Frank Ocean’s artistic output has been tantalizingly sporadic. He launched a handful of singles and referred to as off the discharge of another. He threw a sequence of dance events in Queens. He launched a voter registration drive earlier than the 2020 election and appeared in a Prada marketing campaign. Largely, although, he appeared to be engaged on a mysterious undertaking about which little was recognized. He rented an artwork studio in New York’s Chinatown, the place one in every of his automobiles may typically be seen parked exterior, and there have been whispers that he was launching… one thing. Positively not an album, although—a bodily factor. Was it clothes? Furnishings? Simply what Ocean and his small group of Blonded workers—architects, graphic designers, trend creatives—have been as much as in his downtown workplace was anybody’s guess.
It seems that Frank Ocean has been designing jewellery. Immediately, he introduced the launch of Homer, a line described in a press launch as an “impartial American luxurious firm.” The primary Homer assortment is in depth, comprising dozens of diamond-encrusted bracelets, cartoon-colored enamel pendants, patterned silk scarves, and gold rings sculpted into the phrase “OK.” A Homer retailer is anticipated to open in The Jewellery Alternate, an Uncut Gems-style emporium on the Bowery crammed with old style diamond setting and watch restore cubicles, on Monday. For now, the gathering is barely accessible on the retailer.
The undertaking has been within the works for nearly three years, a span that implies Ocean has approached Homer—the identify is described within the launch as representing “carving historical past into stone,” and is probably associated to House Document, an LLC Ocean registered a number of years in the past—with the extent of meticulousness and connoisseurship he brings to creating music (and shopping for couches). The items within the first assortment are designed in New York and handmade in Italy, and the diamonds are grown within the model’s personal home laboratory. The worth factors vary from accessible to outrageous. Enamel plus-symbol pendants are $435, just like what you may discover at a neighborhood Canal St. gold store. After which there’s the “sphere legs excessive jewellery necklace,” which is able to value simply shy of $1.9 million. (Sure, $1.9 million.) Ocean is aiming to achieve his twenty-something followers in addition to the celebrities who interact in Instagram one-upmanship with their Ben Baller and Jacob the Jeweler items. (It’s straightforward to think about Lil Uzi Vert preventing, say, Quavo over a one-of-one Homer excessive jewellery chain.) Not many manufacturers embody each entry-level and excessive jewellery, however not many individuals are as mysteriously alluring as Frank Ocean, whose merch drops (to say nothing of his music releases) trigger multi-day, social media-driven information cycles.