On the subject of Frank Ocean information, each morsel is a meal. In a brand new interview with the Monetary Instances, he mentioned his new “impartial luxurious firm” Homer, simply forward of launching its assortment of diamond-encrusted, candy-enamel items this previous weekend. Photographs from the Homer lookbook include photographs of pastel nylon Prada luggage, plus Ocean himself carrying a traditional Prada hooded anorak—a preview, it appears, of an upcoming collaboration with the model.
“I actually admire each Raf and Miuccia,” he informed the FT. “It’s a deal with to see them play collectively and present us how they collaborate. I’ve had extra conversations with Miuccia than Raf. I discover her actually heat and sharp-witted. She is so open-minded. Nothing about her feels jaded.” However this is not Ocean’s first go-round with the model. The musician appeared in Prada’s spring 2020 marketing campaign, practically a 12 months after he wore a black Prada anorak and trousers to the camp-themed Met Gala in 2019. He shot the Gala for Vogue that 12 months, and in his all-black look—seemingly drab, however denoted as luxurious to these within the know by its signature triangular brand—he blended in additional with the digicam crews on the sting of the Pepto-pink carpet than his fellow celebrities on it. (Certainly, these photographers have been the topic of Ocean’s first shot within the picture set.) Whereas he hid his face behind a silver point-and-shoot on the carpet, his look—a coyly sober distinction, given the spectacle—nonetheless made headlines. We don’t see Ocean a lot, however after we do, there’s a very good likelihood he’ll be in Prada.
At this level, Ocean—not not like, say, Rihanna—is carving out a profession away from music as a tastemaker outlined by a eager eye. The Frank Ocean proposition is that, once you purchase in, you are getting one thing beautiful. As per regular, he’s forging his personal “diamond lane that did not exist,” considerably actually. Homer carries an deliberately wide-ranging, and eyebrow-raising, value vary, with items spanning $435 to simply shy of $1.9 million. “I seldom seem on stage,” Ocean informed the FT, “and I maintain issues to myself. However I’m completely blissful carrying $3m price of jewelry and going to the studio, or for a stroll within the desert.” He’s opting into, whereas additionally pushing up towards, established notions of luxurious and entry. It is an mental pursuit that aligns with Mrs. Prada’s, generally famous for her leftist previous, whose imaginative and prescient for her eponymous model has led her to be cautious of superstar collaborations earlier than. (Ocean could have even been considering of the posh model when he named his personal line, selecting Homer “[m]ostly as a result of it’s 5 letters and the dotcom was obtainable.” 5 letters, two syllables—nominally, Prada’s a cosmic predecessor.)
It’s price noting that within the Homer lookbook, the Prada items naked no indicators of collaborative branding—simply the signature Prada triangular badge, although they’re proven beneath a header that places Prada brand’s facet by facet with Homer’s. Frankly, they only appear to be Prada stuff. It feels very Frank to place forth a standing collab sans any outward hype-magnifying Model Title x Model Title insignia—nevertheless it additionally feels very Frank that, till we get an official take a look at the designs, Homer x Prada will stay a thriller.