The watch: The Bulova Oceanographer, often known as the Satan Diver.
The one smartest thing about this watch: Getting to inform everybody you are available contact with that your watch is known as the DEVIL DIVER.
The backstory: There’s truly a superb motive for this watch’s identify, and it has nothing to do with its tip-of-the-flame orange dial. Bulova acquired into the dive watch recreation in 1961, years behind the likes of Rolex and Omega. Bulova’s plan to outmaneuver the opposite dive watches available on the market was go deeper than its opponents. Most traditional dive watches on the time used comparable “compressor” instances, which sealed the dial and stored it practical at depths of up 600 toes. The wisecracking watchmakers at Bulova pushed only a bit additional, crafting a case that would dive to 666 toes. 666 being the variety of the beast, Bulova’s new expertise mainly demanded the nickname.
Bulova is humorous like that. Earlier than H. Moser & Cie. arrived on the scene with its pretend smartwatch, Bulova was the category clown of watchmakers. One well-known advert reveals a person wrestling a shark, with copy that reads: “It was additionally designed for the person who absentmindedly dunks his watch in his soup.” For all my fellow soup eaters on the market, that is the look ahead to you.
This watch issues on the earth of watches as a result of: Rescuing iconic classic items from the archives is the inventory and commerce of basically each profitable trendy watchmaker. Nevertheless, these reissues are normally made unattainable—both by way of their worth level or limited-edition nature. And in 2018, Bulova ran that play to perfection, releasing this Oceanographer for $1,500 in a restricted run of 666 items. This newest launch, although, comes with no cap on manufacturing and a rubber strap to maintain costs down. Better of all, the watch prices solely $750. As Hodinkee notes, “All of those changes show a zeal on Bulova’s half to work with and reply to critiques from collectors,” who signaled a necessity for a extra attainable model of this piece. The result’s a really cool and historic diver watch at an inexpensive worth.
King of the orange: Photographs from of us who’ve tried the watch or left critiques on the Bulova web site present that the model went completely atomic with the orange right here. One evaluation calls the watch the “World’s MOST Retina Searing Orange Diver.” There are visitors cones that suppose Bulova went a bit of overboard right here. Personally, I believe it seems incredible—folks don’t purchase orange watches for the subtlety, so why not crank the colour to 11?
The place and when to purchase it: The Bulova Oceanographer is on the market on the model’s web site now.