The rise of influencer tradition and advertising has opened up a niche for quick fashion brands, specifically online retailers, to flourish. The Internet and e-commerce enable style designers to supply their products exterior of conventional brick-and-mortar stores. These designers ship directly to the consumer, with out having to put cash into a bodily shop to showcase their product lines of collections. In contrast to those 4 seasons, fast-fashion labels produce about fifty two “micro-seasons” a year—or one new “collection” a week of clothes meant to be worn instantly, as an alternative of months later. Spanish retail chain Zara, the flagship brand of textile giant Inditex, is all however synonymous with…