The sneaker world, lengthy dominated by fling-like collaborations, is buying and selling that mannequin in for a brand new age of long-term partnerships. Name it cuffing season for the world’s greatest sneaker manufacturers. Reebok inked a deal to make Pyer Moss’s Kerby Jean-Raymond its inventive director in September, and Adidas Basketball signed up Concern of God maestro Jerry Lorenzo in December. Now, New Steadiness is doing the identical with one in every of its personal long-running collaborators: Aimé Leon Dore’s Teddy Santis. Over the weekend, New Steadiness is saying that Santis is becoming a member of the model as inventive director of its MADE in USA sub-line.
The brand new inventive directorship will make the long-running partnership between Santis and New Steadiness everlasting. Santis has already collaborated with the Boston-based model on a handful of sneakers, together with cracks at New Steadiness’s crowd-pleasing 990 mannequin. You’ll be able to count